https://www.alexrrhughes.com/home daily 1.0 2024-06-21 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616864308606-V6TNJIZGLSRUGMULS92G/Alex.jpg Home - About me My role is to tell human stories, believe in my team, and make sure the right work happens in the right way. https://www.alexrrhughes.com/content-design-and-writing daily 0.75 2022-09-10 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614532190374-5I9FRQ4YXZ9ITL36WDHV/IMG_1848.jpg Content design and writing https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613529838943-C99IN9MNYPQ4PUGNPPMY/Account%252B1_edited.jpg Content design and writing https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614317357783-B35KSPYVGRHUJ5T8OM7A/Samsung_Galaxy_S6_edge_%2525252816948664648%25252529.jpg Content design and writing https://www.alexrrhughes.com/us-bank-contextual-navigation daily 0.75 2021-03-10 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613320673268-EXSZ0RQODSD08TMIGKH9/Account+1_edited.png U.S. Bank contextual navigation https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613320949363-0OMYAPQK4120HNQWG3BN/image2.jpg U.S. Bank contextual navigation https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613320992504-BNHOSLW8B43EEGRQDHIN/david-travis-WC6MJ0kRzGw-unsplash.jpg U.S. Bank contextual navigation https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613322262992-26HFLBLM94TLXW5TE93A/Contextual+nav+user+testing.JPG U.S. Bank contextual navigation https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613322412303-EW5DOQQHOBAU0ODTNSKK/irfan-simsar-wxWulfjN-G0-unsplash.jpg U.S. Bank contextual navigation https://www.alexrrhughes.com/content-strategy-manager daily 0.75 2021-03-10 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613319228934-9QNRG0DR7FJ05JVPJ9XJ/Whatever+I+want+%281%29.JPG People manager at Content Reactor https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613319376269-EKHPSH4PLTTOHXIYXZCP/IMG_20190429_150401.jpg People manager at Content Reactor https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613319904312-KKERXFM9MNHRIZD1XFJL/Alex+Presentation.jpg People manager at Content Reactor https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613320346672-J85QPZZ1SYOLQZE4LYSL/Whatever+I+want+2.JPG People manager at Content Reactor https://www.alexrrhughes.com/te-marketing-content-strategy daily 0.75 2021-03-10 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614530659880-0ZY85QHA8UMY8QK5Y1DR/headway-5QgIuuBxKwM-unsplash+%281%29.jpg A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614528281784-L8VF18U5HO58NMNZYN4V/TE%2Bnew%2Bhome%2Bpage.jpg A marketing content strategy to support Trusted Employees’ successful acquisition We removed the social icons from the navigation, left-aligned the content and added a picture of a “customer,” removed the artificial decision point, and most importantly added a value proposition. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614528141023-8XOD394PBIR0V6MHEK8B/image6.png A marketing content strategy to support Trusted Employees’ successful acquisition The original home page lacked a value proposition, created an artificial decision point, and wasn’t visually appealing. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/fd171bc3-997f-41ff-9cf9-e64b208cae6b/IMG_1848.JPG A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/cd7c81a5-4a76-4433-b87e-b549348e5f20/Brand+Voice+and+Content+Strategy_+Trusted+Employees.png A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/15caf109-cf86-4cc9-b85f-d0c2c1086b06/TE+content+calendar.JPG A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/2a90d301-3f25-40cf-98db-7946b70cc6e9/TE+blog+post+new.JPG A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/10f4374b-ae06-4866-9fb3-bc46e99c05a8/Copy+of+Trusted+Employees+-+Demand+Generation+Audit.png A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/f0927fcc-8610-426b-a3d0-e6e16327b9dc/Brand+Voice+and+Content+Strategy_+Trusted+Employees+%281%29.png A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1c6ea7e4-d49f-4228-b1f5-e8d9dced4869/TE+old+posts.JPG A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1f1bbadb-7d97-4dd9-b75e-3e4275abb619/How+to+Attract+the+Right+Talent+in+a+Tight+Job+Market.png A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/b521a258-c3c2-49fd-b41d-5d0d95a93822/Brand+Voice+and+Content+Strategy_+Trusted+Employees+%282%29.png A marketing content strategy to support Trusted Employees’ successful acquisition https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/38750d6e-9abe-44ea-9f0f-43717ea3766c/Brand+Voice+and+Content+Strategy_+Trusted+Employees+%283%29.png A marketing content strategy to support Trusted Employees’ successful acquisition https://www.alexrrhughes.com/samsung-design-system2 daily 0.75 2021-03-10 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613837525502-P3FJAELQP615AC69WYM5/Samsung_Galaxy_S6_edge_%2816948664648%29.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613528401354-I2TOTIZN3BUV0BOI5OHD/chris-montgomery-smgTvepind4-unsplash.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316146350-Z6ZMJMMBV5CYU09BHBCI/Samsung+4+B.JPG Leading UX content strategy for Samsung’s new design system Samsung’s settings menus tended to use very passive, technical sentences. In this particular case, the content could even be considered alarming. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316171046-UY82NG4FK85JYD3R7FT7/Samsung+4+A.JPG Leading UX content strategy for Samsung’s new design system We updated the style to focus on the actions each setting would help the user take and we simplified the overall content. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614314827007-4O7NAOH4957RI0LCDP46/Samsung%2B1%2BB.jpg Leading UX content strategy for Samsung’s new design system The old confirmation modal style was difficult to scan, confusing, and used the passive voice. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614314476065-1NKXS7MGKPAOBVXY1ODX/Samsung+1+A.JPG Leading UX content strategy for Samsung’s new design system The updated confirmation modal style uses a heading to enhance scannability and make the primary action clear. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315196678-4D6CQE0JK5TA6VB83ZR5/Samsung+2+A.JPG Leading UX content strategy for Samsung’s new design system Our new error modal focuses on the solution and makes it the primary action. This empowers the user and reduces the friction they experience. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315167036-0YDMBPSJDFD8KOJLYKTU/Samsung+2+B.JPG Leading UX content strategy for Samsung’s new design system The original error modals used negative language and clunky instructions. They were informative, but didn’t enhance the user’s experience. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316116893-TBTFVZHL0F5D75Y4QMUZ/Samsung%2B3%2BA.jpg Leading UX content strategy for Samsung’s new design system Our updated progress indicator eliminated the unnecessary heading and used more conversational content. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315917086-XF1LTCO163N96WHRVEDZ/Samsung+3+B.JPG Leading UX content strategy for Samsung’s new design system The original progress indicator including repetitive content and tended to be too technical. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613528430234-E81LIQAX0E5PS5DLUI20/rawpixel-702137-unsplash.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1615342249373-94ISTZ23563VV70Q8Q6C/IMG_20190621_121410.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/04589170-305f-426f-bca6-c114a8c2debf/image002.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/a9db6018-3869-4249-ba52-d7bb34aa6a25/image006.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/359f0771-d90f-4b89-a5cd-d2cd0de31de2/image017.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/d6e31e4a-7a79-4f63-8444-1e4d1cfeaf47/image032.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/278cb08c-ce37-4c82-8130-eaa41585c897/image004.jpg Leading UX content strategy for Samsung’s new design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/da04b549-a945-4aea-b9b9-2a63d8bff7df/image031.jpg Leading UX content strategy for Samsung’s new design system https://www.alexrrhughes.com/new-page daily 0.75 2022-02-17 https://www.alexrrhughes.com/us-bank-notification-strategy daily 0.75 2022-03-03 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616870719460-5LX7BHIIJ8Y7EC02YIZ4/irfan-simsar-wxWulfjN-G0-unsplash.jpg U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616965656312-04OTOTVNGDE0PDK8ZUF4/sigmund-YUuSAJkS3U4-unsplash.jpg U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616965675950-BDETG2HW4409ROI766CS/Portfolio+review_+Alex+Hughes.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616965699424-FTTDF4DW2520XG0558AZ/Slide+4_3+-+1.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616965764551-GCBD8X6FB0BHTBIXA0FF/Slide+16_9+-+2.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1616965788059-UP6AHSI3N01PGSBF8W8K/Slide%2B16_9%2B-%2B1.jpg U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1617034041077-35F3DY5G23YWWXL62G0T/Whatever+I+want+%281%29.JPG U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/d1d3c8f9-bea1-4eb6-9471-990272ceca4f/Slide+4_3+-+2+%282%29.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/d305bbb0-ce22-4266-9186-203b822715d0/Duplicate%2Bcharge+Insight.jpg U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/55c1aa37-7034-4628-9900-965f5d77e766/Notification+guidelines.PNG U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/dc65cbf6-060d-4b7d-973e-d6a199171a36/Screenshot_20210328-104044.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/8434feba-a38a-4c31-84db-dafd4412b112/Screenshot_20210328-104238.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/56b11cd6-3258-4006-ab5a-715d96043d0a/Dashboard+1.JPG U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/a12e9316-2580-4631-8f20-87744fb67430/NIV.JPG U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/622256e3-5b1c-4c2e-8db5-f398d79fe93e/Screenshot_20200828-152506.png U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/aa052e42-a9d8-40e0-8056-8f50f831209a/Empty+Insight.JPG U.S. Bank enterprise notification strategy https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/eb9ef227-b70c-4cbe-bb90-42c5a5599e8a/Screenshot_20200806-092601.png U.S. Bank enterprise notification strategy https://www.alexrrhughes.com/about daily 0.75 2022-03-04 https://www.alexrrhughes.com/samsung-design-system daily 0.75 2022-03-02 https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1613837525502-P3FJAELQP615AC69WYM5/Samsung_Galaxy_S6_edge_%2816948664648%29.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1617031614251-Q1AW5R1O16VWPWEJOFHV/US_EN_StyleGuide_v1.04_1.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316171046-UY82NG4FK85JYD3R7FT7/Samsung+4+A.JPG Samsung design system We updated the style to focus on the actions each setting would help the user take and we simplified the overall content. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316146350-Z6ZMJMMBV5CYU09BHBCI/Samsung+4+B.JPG Samsung design system Samsung’s settings menus tended to use very passive, technical sentences. In this particular case, the content could even be considered alarming. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614314476065-1NKXS7MGKPAOBVXY1ODX/Samsung+1+A.JPG Samsung design system The updated confirmation modal style uses a heading to enhance scannability and make the primary action clear. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614314827007-4O7NAOH4957RI0LCDP46/Samsung%2B1%2BB.jpg Samsung design system The old confirmation modal style was difficult to scan, confusing, and used the passive voice. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315196678-4D6CQE0JK5TA6VB83ZR5/Samsung+2+A.JPG Samsung design system Our new error modal focuses on the solution and makes it the primary action. This empowers the user and reduces the friction they experience. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315167036-0YDMBPSJDFD8KOJLYKTU/Samsung+2+B.JPG Samsung design system The original error modals used negative language and clunky instructions. They were informative but didn’t enhance the user’s experience. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614315917086-XF1LTCO163N96WHRVEDZ/Samsung+3+B.JPG Samsung design system The original progress indicator including repetitive content and tended to be too technical. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1614316116893-TBTFVZHL0F5D75Y4QMUZ/Samsung%2B3%2BA.jpg Samsung design system Our updated progress indicator eliminated the unnecessary heading and used more conversational content. https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1617034351243-LS8R3YKI0Y1CJICWWA2B/Alex%2BPresentation.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/6ed4351e-924e-47b7-aa9d-218128f1c0aa/image012.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/04589170-305f-426f-bca6-c114a8c2debf/image002.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/a9db6018-3869-4249-ba52-d7bb34aa6a25/image006.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/9a5c67e8-166f-48b4-90c5-2b7825517e34/image015.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/d6e31e4a-7a79-4f63-8444-1e4d1cfeaf47/image032.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/92dce277-90c4-483b-bf08-ba043f272853/image005.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/d43edd99-5115-4cc4-bbfc-c0a1905ad4ae/image009.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/278cb08c-ce37-4c82-8130-eaa41585c897/image004.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/da04b549-a945-4aea-b9b9-2a63d8bff7df/image031.jpg Samsung design system https://images.squarespace-cdn.com/content/v1/6015b852cc868e07a1cd8030/1a0d0db1-8a0a-4984-a1be-275da55c00db/image021.jpg Samsung design system